Choosing within market & applied research
These services are for businesses, NGOs, public bodies, research offices and funded projects rather than coursework. Market and industry research sizes and characterizes a market using secondary sources and, where needed, primary data. Feasibility studies test whether a project is viable across market, technical, financial and operational dimensions. Policy research synthesizes evidence into options and recommendations, often as a concise policy brief. Monitoring and evaluation frameworks set out indicators, data collection and evaluation questions for a program, typically built on a theory of change or logframe.
In each case we are clear about the evidence base and its limits, distinguish data from assumptions and avoid presenting projections as certainties. The client owns the conclusions and decisions.